Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Hey Advertisers: The Data-Mining Emperor Has No Clothes
09-15-2017, 10:14 AM,
#1
Hey Advertisers: The Data-Mining Emperor Has No Clothes
Hey Advertisers: The Data-Mining Emperor Has No Clothes

<p>When a big advertiser pulls its online adverts and its sales remain unchanged, that tells everyone who's paying attention something important. It's an article of widespread faith that data-mining enables advertisers buying online adverts to target consumers with laser-like precision. Vast warehouses of servers grind through billions of records of consumer profiles and transactions and with a bit of algorithmic magic, distill all this data down to the prime target audience for whatever good or service you're selling probiotic goo, battery-powered back-scratchers,Zombiestra™, investment newsletters based on darts tossed by monkeys, etc.</p>


http://feedproxy.google.com/~r/blacklist...a0Y/M.html
Reply


Forum Jump:


Users browsing this thread: 1 Guest(s)